Increase your profits and do your clients a favor by offering keepsakes of their special day that will last for generations. There are only so many days in the year to book clients so take advantage of each opportunity to increase your revenue. You have four opportunities for photo book and album sales with every wedding you shoot. Present them correctly and you'll have a happy bride and more money in the bank. The opportunities are: Guest book Proof book Wedding album for the bride Parent albums Guest Book "Guest books sell engagement sessions, and engagement sessions sell guest books." Gue... [More]

We had a great time at both Imaging USA in New Orleans and WPPI in Las Vegas. Aside from getting to show the work we take pride in, another valuable part of going to trade shows is hearing the awesome ideas other photographers share with us throughout each expo. Here are some of our favorite tips from people we met: Many Seniors are using their portrait books as a signature book. Leave blank space in the portrait book so friends can sign the books like a yearbook or wedding guest book. Launch an email campaign promoting books, calendars, or other products a couple of months before ... [More]

Have you ever wanted to enhance your portrait session revenues, but the album design process seems overwhelming? Are you looking for an easy way to enhance your portrait package? Creating an album doesn't need to be a huge undertaking. Of course we love making big, tricked out, all the bells and whistles metal-cover books with a photographers heart poured into every page, but sometimes a nice, simple, inexpensive professional quality book that shows off your photos can help differentiate your portrait packages and increase your profits. We've created a quick video tutorial with how Eric (our c... [More]

Laura Cottril is a portrait photographers in the San Francisco Bay Area that provides clients a complete portrait solution. Learn from her experience how she has been able to almost double her per session sales by spending quality time with her clients. Personalized service A big key to Laura’s success has been to go to the client’s home for the initial consultation. This is a great way for Laura to develop the relationship, view the client's style, and provide a high level of customer service. While in their home Laura takes note of the client's current art, furnishings, colors an... [More]

Our goal is to help our customers deliver the highest quality photo books in the industry. We've update our Photoshop templates to make it easier than ever for you to create designs that delight your clients. We introduce Edge Assist layers in our version 3 templates that make it easier than ever to create make great book designs. The Edge Assist layers help you make great page designs.    The "Bleed trim" layer shows you how much of your page will be trimmed off to create full bleed pages.   The Safe Zone is the part of the page where all your major design elements,... [More]

Our friends at Fundy Software are putting on an album design webinar exclusively for SharedInk customers. Whether you are new to album design or a seasoned veteran you are sure to pick up some great album design tips and see a great workflow for designing your SharedInk album.What you will learn: Pick up some great album design ideas Learn an album design workflow using Adobe Bridge, Photoshop and Fundy Album Builder See how to quickly design and modify your layout using Album Builder   Mark you calendar:Thursday, November 1010 a.m. Pacific Standard Time Update... the webinar already ha... [More]

Whether you are new to album and coffee table book design or have been doing it for awhile it is always good to know what tools other photographers are using. There are many software tools used for designing albums and photo books and it can be difficult to know where to start. Here is a brief description of some of the applications that are popular with our customers. [More]

Alex MacAulay of Alex MacAulay Photographers is a long-time SharedInk customer (5+ years and counting!). He and his team have a very successful wedding photography business, and he uses SharedInk to produce his wedding proof books. Recently, Alex gave us a call and explained that he wanted help streamlining his proof book workflow. He wanted to find out if we could make it easier for him to submit his SharedInk proof books. Alex explained that his existing proof book workflow consisted of the following steps:  Step 1 - Using Adobe Bridge's Output Workspace, create proof book co... [More]