Are you up selling engagement sessions when you book a wedding? Your competitors are. According to TheWeddingReport.com: 53% of photographers booked engagement sessions in 2011 Engagement session bookings are up 66% over 2009 70% of photographers offer engagement sessions as part of their wedding package If you're not part of the 70% you are not maximizing your wedding revenues and you're likely loosing clients. Why? Engagement shoots are becoming very popular, and the bride may move on to a different photographer before calling if she doesn't see an engagement session in your package... [More]

Increase your profits and do your clients a favor by offering keepsakes of their special day that will last for generations. There are only so many days in the year to book clients so take advantage of each opportunity to increase your revenue. You have four opportunities for photo book and album sales with every wedding you shoot. Present them correctly and you'll have a happy bride and more money in the bank. The opportunities are: Guest book Proof book Wedding album for the bride Parent albums Guest Book "Guest books sell engagement sessions, and engagement sessions sell guest books." Gue... [More]

Have you ever wanted to enhance your portrait session revenues, but the album design process seems overwhelming? Are you looking for an easy way to enhance your portrait package? Creating an album doesn't need to be a huge undertaking. Of course we love making big, tricked out, all the bells and whistles metal-cover books with a photographers heart poured into every page, but sometimes a nice, simple, inexpensive professional quality book that shows off your photos can help differentiate your portrait packages and increase your profits. We've created a quick video tutorial with how Eric (our c... [More]

Parent albums are a great way to delight your clients while generating extra revenue. Many customers create two (or more these days...) parent albums for every bride album. We can clone a larger size album down to a smaller, less expensive parent version. Parent albums can also solve the problem of trying to get all the great photos into one book. Make different versions for each side of the family. You may even be able to get in that picture of Uncle Bob and the second cousin. [More]

Guest books are all the rage and a great complement to an engagement photo session. They also expose your photography and design skills to everyone at the wedding. [More]

Proof books allow your clients to sit down and go through all your great images and select the ones they want. [More]