At SharedInk, we continue to develop products that are cutting edge for you and your clients. Enhance™ is a custom line of page coating we’ve developed to protect the pages of your books from dirty fingers, small spills, and the general wear that comes from years of enjoying your photography and design. The best part? Enhance™ is available on any and all of our papers, from 100# text matte to 110# cover layflat Pearl. We’ve developed a proprietary satin coating formulation specially for our customers that prefer our matte papers. The satin finish does not have the ... [More]

Foil stamping is a great way to add style to your books. Depending on the cover style, font, and foil choice, stamping can add a traditional touch or a modern twist. At SharedInk, we allow up to four lines of foil stamp per book, and you can even add your studio's branding to your book with a custom foil die. Check out some of our favorite traditional and modern foil combinations below: Traditional Foil Stamping Gold cursive foil, centered on genuine leather This classic combination is a simple way to add a dash of class and nostalgia to your book project. Most popular with wedding a... [More]

"What the heck is the difference between a coffee table book, press printed book, or layflat book? There's so much terminology tossed around the industry it's hard to know what is what and what should be used when." If you’ve ever asked this question, you’re not the only one! There’s so much jargon and terminology to know in both the Photography and Print industries, so we thought we’d take a moment to help. Coffee Table Book This is a general term for any hard bound book with thin, flexible pages (like any normal book) that is intended to be on display in the home. It ... [More]

  Are you up selling engagement sessions when you book a wedding? Your competitors are. According to TheWeddingReport.com: 53% of photographers booked engagement sessions in 2011 Engagement session bookings are up 66% over 2009 70% of photographers offer engagement sessions as part of their wedding package If you're not part of the 70% you are not maximizing your wedding revenues and you're likely loosing clients. Why? Engagement shoots are becoming very popular, and the bride may move on to a different photographer before calling if she doesn't see an engagement session in your package... [More]

We love our customers! We know many of you are true leaders in the photography community, and we would love to help spread the word! Are you leading a seminar or webinar? A tweetup or class? Have a great blog post you think other photographers would enjoy? Let us know! We're happy to blast out your info on our Facebook page, Twitter feed, through our conversations with other customers, and maybe even with a blog post highlighting your project. Simply send us an email at support@sharedink.com with the basic info, links to relevant information and your social media profiles, and we'll share it w... [More]

We stopped in to Portland photographer Kevin Focht's studio yesterday to show him some of our books and he made an awesome highlight on The Creative Orange blog. Check out the video below and stop by Kevin's page for great tips, articles, and some really cool software tools for photographers.

Looking for a unique way to present your images? Proof books are a great way to show off photos from an entire event before selling prints, albums, and other products. Despite often having more than 1000 images, creating a proof book doesn't have to take a lot of time. Using Adobe Bridge & Photoshop, we've refined the proof book design process into a few simple steps. Check out this quick video tutorial with how Eric (our customer advocate) likes to create proof books:

Increase your profits and do your clients a favor by offering keepsakes of their special day that will last for generations. There are only so many days in the year to book clients so take advantage of each opportunity to increase your revenue. You have four opportunities for photo book and album sales with every wedding you shoot. Present them correctly and you'll have a happy bride and more money in the bank. The opportunities are: Guest book Proof book Wedding album for the bride Parent albums Guest Book "Guest books sell engagement sessions, and engagement sessions sell guest books." Gue... [More]