by Tod
27. April 2012 09:50
"What the heck is the difference between a coffee table book, press printed book, or layflat book? There's so much terminology tossed around the industry it's hard to know what is what and what should be used when."
If you’ve ever asked this question, you’re not the only one! There’s so much jargon and terminology to know in both the Photography and Print industries, so we thought we’d take a moment to help.
Coffee Table Book
This is a general term for any hard bound book with thin, flexible pages (like any normal book) that is intended to be on display in the home. It ...
[More]
by Tod
24. March 2012 13:31
Here's a tag cloud that describes SharedInk. We used this in the back wall on our booth at Imaging USA and WPPI trade shows this year. This does a pretty good job describing what SharedInk is about. It was fun to see what grabbed people's attention.
by Tod
7. March 2012 12:06
Increase your profits and do your clients a favor by offering keepsakes of their special day that will last for generations.
There are only so many days in the year to book clients so take advantage of each opportunity to increase your revenue. You have four opportunities for photo book and album sales with every wedding you shoot. Present them correctly and you'll have a happy bride and more money in the bank. The opportunities are:
Guest book
Proof book
Wedding album for the bride
Parent albums
Guest Book
"Guest books sell engagement sessions, and engagement sessions sell guest books."
Gue...
[More]
by Tod
18. January 2012 10:04
Laura Cottril is a portrait photographers in the San Francisco Bay Area that provides clients a complete portrait solution. Learn from her experience how she has been able to almost double her per session sales by spending quality time with her clients.
Personalized service
A big key to Laura’s success has been to go to the client’s home for the initial consultation. This is a great way for Laura to develop the relationship, view the client's style, and provide a high level of customer service.
While in their home Laura takes note of the client's current art, furnishings, colors an...
[More]
by Tod
15. December 2011 05:37
The popular translucent flysheet.
The new "flysheet same as endsheet" option.
We know most of you and your clients love our translucent flysheets, but occasionally a few customers have told us that you would prefer to have a more traditional flysheet that is the same as the endsheet, or both. Now you have full control over the flysheet. Your flysheet ordering options now include:
Translucent flysheet (still the default)
Flysheet same as endsheet
Double flysheet
The "double flysheet" option has the first flysheet to be the same as the endsheet, and a second translucent ...
[More]
by Tod
14. December 2011 06:26
We've expanded our popular faux-leather materials to include three new colors in a smooth leather style. The three new colors are a great complement to our well received Ostrich style materials. Our new faux-leathers are available in the following colors:
Black
Metallic Blue
Steel
Black has a very similar look and feel of our glove quality leather material used on our leather books. It is an ideal choice for clients that like the traditional leather appearance but would rather not have an animal hide on their book. It also allows you to offer a leather style book at a lower price point...
[More]
by Tod
14. December 2011 05:17
Due to customer requests we've added a more modern twist to our leather covers! You can now order a non-padded version of our books. The image on the left shows the traditional padded book that we've been supplying for year. The image on the right shows the same glove quality leather with no padding.
Now you can provide an alternative to customers that like the feel of our quality leather and faux-leather books but want a more modern look.
Just select "Leather Hardcover Book" when you start your ordering process and you'll be presented with the standard padded and no-padding options for ...
[More]
by Tod
22. November 2011 15:12
Our goal is to help our customers deliver the highest quality photo books in the industry. We've update our Photoshop templates to make it easier than ever for you to create designs that delight your clients. We introduce Edge Assist layers in our version 3 templates that make it easier than ever to create make great book designs.
The Edge Assist layers help you make great page designs.
The "Bleed trim" layer shows you how much of your page will be trimmed off to create full bleed pages.
The Safe Zone is the part of the page where all your major design elements,...
[More]